Appointment as a ¨Purveyor to Her Majesty¨ - known as the Royal Warrant - gives the holder permission to use the designation and an image of the crown along with the company’s name on signs, letterhead, packaging and labels. The designation is conferred by Her Majesty The Queen. It is granted to a single person in a company, usually the owner, the managing director or the chairman of the board of directors. However, this person may not call himself a Purveyor to Her Majesty. If there is a change in ownership, the company must reapply to the Lord Chamberlain for the designation.
To become a Purveyor to Her Majesty, an applicant must have, among other things, an established record of being a supplier to the Court over a number of years. Businesses that have the special designation supply a broad range of goods and services, including skilled trades, flowers, cars, furs, wines and sanitation. Today, there are 100 Danish and 6 foreign holders of the Royal Warrant.
The Royal House no longer distinguishes between the designations Purveyor to Her Majesty and Purveyor to the Royal Danish Court. Today, only the title Purveyor to Her Majesty is given, and those who want the title of Purveyor to the Royal Danish Court have to apply for a formal change of the designation.
The image of the crown may not be used alone and may not be incorporated into a company’s logo. The royal purveyors designated before 16 April 2008 can continue to use either the crown or the royal coat of arms. Purveyors to the Royal Danish Court can only use the crown.