Read more about the designation "The Royal Warrant".
Upon the succession of the throne on 14 January 2024, the title “By Appointment to The Royal Danish Court” ceases for the companies to which it has been bestowed.
This appears in “Instructions and guidelines for royal warrants” and was communicated to the company when the title was conferred.
Royal warrants will, however, be able to use the assigned title until the expiration of the validity period and, as a minimum, until 14 January 2025.
Later on, decisions will be made about the future arrangement concerning the Royal Warrant.
The Royal Warrant
Appointment as a "Purveyor to Her Majesty" - known as the Royal Warrant - gives the holder permission to use the designation and an image of the crown along with the company’s name on signs, letterhead, packaging and labels. The designation is conferred by HM The Queen. It is granted to a single person in a company, usually the owner, the managing director or the chairman of the board of directors. However, this person may not call himself a Purveyor to Her Majesty. If there is a change in ownership, the company must reapply to the Lord Chamberlain for the designation.
To become a Purveyor to Her Majesty, an applicant must have, among other things, an established record of being a supplier to the Court over a number of years. Businesses that have the special designation supply a broad range of goods and services, including skilled trades, flowers, cars, furs, wines and sanitation. Today, there are 100 Danish and 6 foreign holders of the Royal Warrant.
The Royal House no longer distinguishes between the designations Purveyor to Her Majesty and Purveyor to the Royal Danish Court. Today, only the title Purveyor to Her Majesty is given, and those who want the title of Purveyor to the Royal Danish Court have to apply for a formal change of the designation.
Use of the Royal Coat of Arms and Crown
The crown and a company’s name must always remain together. The crown must be placed on top with the Purveyor designation written underneath and the company’s name appearing at the bottom. The Danish word for Royal (Kongelig) can be shortened to Kgl.
The image of the crown may not be used alone and may not be incorporated into a company’s logo. The royal purveyors designated before 16 April 2008 can continue to use either the crown or the royal coat of arms. Purveyors to the Royal Danish Court can only use the crown.
Contact:
Treasurer Dan Folke Pedersen.